Adidas social media shoe has LED screen that can display tweets

Nash Money concept has evenly raised standards of the official sports sponsor of London 2012 Olympic Games. Adidas has just unveiled a social media shoe that can receive tweets from athletes. The social media shoe has been equipped with LED screen on the front and is fitted with cell phone parts from the interior. Customized software helps receive tweets and displays it on the screen. 

Social media Shoe

The shoe that has been modified is adiPower Barricade and has been displayed at the Adidas media lounge. And for the best part, if you want to tweet to the shoe, you can do it on @adidasbarricade. Adidas will produce this shoe in bulk sometime in 2016 and every athlete will be able to use it in the next Olympics.

Via: Pocket-Lint

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